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When Passion Meets Vision: The Ryan Hreljac Story
 
05:04
In 1998, six-year-old Ryan began raising money so kids across the world could have clean water. His foundation, Ryan's Well, has raised over $6 million to date. If you'd like to help change lives with Ryan's Well, go to https://www.ryanswell.ca/donate Video highlights: • Ryan started out doing odd jobs in his neighbourhood to raise funds to build a well for a Ugandan school • After raising $45,000, the well was built -- and Ryan went to Uganda to see the difference he made for one school • Ryan's Well Foundation has drilled over 800 wells in 16 countries • The first school in Uganda he helped celebrates Ryan's Day on July 27, every year.
Views: 63387 Farm Credit Canada
Ask an Expert: Understanding India's Import-Export Market
 
03:52
Find the opportunities in India -- one of the fastest-growing economies in the world. FCC Chief Agricultural Economist J.P. Gervais explains the advantages India has in the global economy and what you need to know to compete in that market. Video highlights: • India is the largest importer of Canadian pulse crops and Canada's sixth-largest agri-food export market. • Recently pulse crops have accounted for more than 95 per cent of Canadian agri-food exports to India. • Indian consumers can be price-sensitive and will substitute pulse crops with other foods if prices increase too much. • Very little of India's primary production is processed into food products, creating excellent opportunities for processed foods in that market. http://www.fcc.ca
Views: 18558 Farm Credit Canada
How outstanding farmers do things differently
 
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As the first, second-generation winners of the 2016 B.C./Yukon Outstanding Young Farmer Award, it’s not what Brian and Jewel Pauls do to be successful, it’s how. • The Pauls family raises broilers, layers and grows unique crops on multiple locations in B.C and Saskatchewan • The couple buys family farms and hires families to live on the land and manage the business • Diversifying across many locations helps mitigate risk and contain disease outbreaks • Always focusing on “making what works, work better” is the key to the couple’s farm success • Caring about the environment, animal welfare and people is the foundation of a good farm business
Views: 27983 Farm Credit Canada
Ask an Expert: Understanding Mexico's Import-Export Market
 
03:46
How will Mexico's growth over the next decade impact North American trade? FCC Chief Agricultural Economist J.P. Gervais shares insights that could help you win over Mexican food buyers. He also talks about competitive advantages that have helped Mexico on the world stage, and the opportunities for Canada in this market. Video highlights: • Mexico is Canada's fourth-largest export market for agri-food products. • Due to the anticipated increase in per capita income over the next 10 years, Mexico is projected to be a growth market for meat, grain, and oilseeds. • The United States has a location advantage over Canada to capture Mexican growth. • The key to staying competitive is to closely match Mexican food preferences. Read the full C.A.G.E report online at fcc.ca. http://www.fcc.ca
Views: 9765 Farm Credit Canada
The Wealthy Barber Returns
 
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Kevin Stewart sits down with David Chilton, bestselling author of The Wealthy Barber, to discuss his new book, The Wealthy Barber Returns. He also shares his unique perspectives on the world of money, including the importance of having a plan and diversifying your investments.
Views: 5479 Farm Credit Canada
5 Keys to a Successful Agribusiness
 
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Kevin Stewart helps you focus on your farm’s future with these five tips for successful agribusiness. • Running a successful agribusiness can be achieved by focusing on the road ahead • Think about how decisions made today will help you achieve your long term goals • Use networking to maintain good relationships with your supply chain and customers • Stay on top of the latest technology and always look for ways to innovate • Know your financial situation and don’t be afraid to try alternative arrangements
Views: 3654 Farm Credit Canada
Ask an Expert: Understanding Brazil's Import-Export Market
 
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How does Brazil affect the bottom line of your business? FCC Chief Agricultural Economist J.P. Gervais explains why Brazil, an emerging market, is an opportunity and a competitor for Canadian producers and agribusinesses. Brazil has become a major contributor on the world stage; find out why Canada and Brazil likely won't be entering trade negotiations in the near future. Video highlights: • A growing middle class and its strong performance in the global economy makes Brazil stand out from other competitors. • Brazil is the world's largest producer of ethanol, the second-largest producer of red meat, produces twice as much pork as Canada and is home to the world's largest meat processing company. • Canada and Brazil produce very similar crops and rely heavily on exporting, which makes them prone to competition with each other. • Brazil accounts for less than one per cent of Canada's ag trade. http://www.fcc.ca
Views: 5410 Farm Credit Canada
Buy or lease farm equipment: Which option is right for you?
 
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Deciding whether to buy or lease farm equipment can be a difficult decision. Lance Stockbrugger explains the differences between buying and leasing in this video. • When it comes to farm equipment, most people choose to buy rather than lease • In most cases people choose leases for tax purposes, but often times purchasing equipment is the better tax decision • Leasing is a great option if you plan to turn over your equipment frequently or need expendable cash flow • Dealers should understand the needs of their customers before recommending leasing or buying
Views: 6421 Farm Credit Canada
The Family Business -- Part Two
 
04:34
Best-selling author and executive coach David Irvine continues his discussion of the challenges of running a family business and how to overcome them. In part two Irvine focuses on the importance of accountability and strong character. Key Points • Accountability is key -- expectations for everyone need to be mapped out as well as how people can support each other to meet these expectations. • Too often people look at accountability when there is a problem. Negotiate expectations early on so there are no surprises. • Strong character allows you to do three things consistently -- say what you're going to do, follow through and stand for strong principles. • Replace entitlement with responsibility -- people in a family business must earn their right of ownership and every right has to be accompanied with a responsibility or obligation to meet.
Views: 2743 Farm Credit Canada
Ask an Expert: The Best Managers Reject the Status Quo
 
04:14
Hear economist Danny Klinefelter explain how you can get a competitive edge through continuous management improvement and by rejecting the status quo. Video highlights: • Learn and adapt faster than your competition • If you’re doing something because it’s the way you’ve always done it, that could be an advantage for your competition • Making mistakes gives you a chance to learn how not to make them again • Stay ahead of your competition by learning and adapting faster • Networking with other professionals and companies is a great chance to learn how to stay current
Views: 4053 Farm Credit Canada
Buy or rent farmland: Which option is right for you?
 
05:10
Deciding whether to buy or rent farmland can be a difficult decision. Lance Stockbrugger explains the benefits of both in this video. • Interest rates affect land prices – the lower they are, the less overall cost for the land • Far too often, people make land purchasing decisions based on emotional reasons rather than economic truths • Interest rates also affect whether you should sell or keep your land • Relationships are key in land rental – both parties need to be well informed so they can work together as a team
Views: 5224 Farm Credit Canada
Ask an Expert: Effective Leadership with General Rick Hillier
 
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Hear Canada's former top soldier General Rick Hillier talk about what leadership means to him. He compares the impacts of risk management against those of risk aversion and explains how you can use the 95-5 rule to help run your operation.
Views: 2545 Farm Credit Canada
Arlene Dickinson: Lessons from an entrepreneur
 
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Arlene Dickinson shares advice and stories from her book “All In” and from Dragon’s Den to help fellow entrepreneurs follow their passion. • Difference between blind passion and passion with purpose • What entrepreneurship and stand-up comedy have in common • Using insecurity as a positive and motivating force • Saying no with confidence • Protecting the needs of the business first
Views: 2516 Farm Credit Canada
Ask an Expert: Understanding Russia's Import-Export Market
 
04:08
Russia and Canada have a number of similarities in their ag economies. FCC Chief Agricultural Economist J.P. Gervais explains the opportunities for Canadian producers and agribusinesses in the Russian market -- including an increase in protein consumption. Also, find out which Russian ag sectors are becoming extremely competitive on the world stage. Video highlights: • Protein consumption is rising in Russia; by 2021, pork could go up as much as 12 per cent, and poultry as much as 30 per cent. • Russia and Canada rely heavily on crops and livestock exports because of the large land bases with relatively small populations. • Today Russian yields are low, but wheat exports are expected to increase up to 76 per cent in the next decade. • Russia's main challenge is a lack of infrastructure to store and transport product. http://www.fcc.ca
Views: 3300 Farm Credit Canada
The Family Business -- Part One
 
05:19
Best-selling author and executive coach David Irvine discusses the challenges of running a family business and how to overcome them. In part one Irvine focuses on the importance of governance, setting goals, holistic leadership and caring for the interests of the family. Key Points • It's a challenge to both build a business and raise a family, and combining the two must be done with great care. • Governance is the foundation of your family and your business. • There are three circles in any family business -- owners, employees and family members -- all three circles must have goals to meet and a defined process to meet them. • Family council meetings are important to create a plan that cares for the interests of the family. • The concept of holistic leadership is important -- use the business as a tool to create what matters most to each family member. • Ask yourself why you are in business - the answer is not your business' mission statement, but the purpose of the business in your life. • Decide your quality of life first and set your business goals around what you need to support it. Learn More • Watch the David Irvine video -- "The Family Business -- Part Two". • Watch the David Irvine video -- "Be an Authentic Leader -- Part One". • Article: Ask an expert with David Irvine -- Attracting, retaining and inspiring great people. (link to http://www.fcc-fac.ca/en/learningcentre/journal/stories/209903-3 e.asp ) • Visit www.davidirvine.com
Views: 7898 Farm Credit Canada
Broyhill Holsteins: Welcome to the Cow Palace
 
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Greg Moore visits Broyhill Holsteins, meets the Lindenbach family and learns about their dairy operation and how they make working together, work for them. - Broyhill Holsteins cow palace was built with animal welfare and cow comfort in mind - Lindenbach’s run their operation with mutual respect for each other and open communication - For the family, there’s pride in knowing that they help feed the world
Views: 1705 Farm Credit Canada
Growing sustainably: a look inside the VanderHout family’s cucumber business
 
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Owners Jan and Dale VanderHout rely on innovative practices like biological pest control, biomass heat and a recirculating water system to keep the 27-acre Beverly Greenhouses growing. Highlights - Staging plants at two to four weeks apart provides continuous supply - Wood biomass as a main fuel source displaces fossil fuels - Biological pest control teams monitor plants daily - State-of-the-art packing facility can handle 144,000 cucumbers in a day
Views: 637 Farm Credit Canada
Ask an Expert: Land Rentals with J.P. Gervais
 
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J.P. Gervais, FCC Chief Agricultural Economist, explains landlord-tenant interaction and how communicating about crops and agriculture can help maintain positive relationships. You'll learn the basics of setting a rental price fair to both parties, some factors that typically influence land rental contracts and why written contracts are better than verbal. Key points: • Maintaining positive relationships with your landlord • Cash rental versus share contract • Fair cost factors • Benefits of a written contract Copyright 2012, Farm Credit Canada. This video information is intended for general reference purposes only; it is not intended to provide specific business advice and should not be relied upon as a substitute for specific professional advice. The views expressed in this video are those of the presenters and do not necessarily reflect the opinion of FCC. FCC makes no warranties or representations as to accuracy, completeness, suitability, or validity of the information and shall not be liable or responsible to any person for any harm, loss or damage that may arise in connection with the use of this video. You may not copy or reproduce this or any FCC video, in whole or in part, for the purposes of commercial distribution without the prior written permission of FCC.
Views: 3431 Farm Credit Canada
Tales from the Dragon's Den (Herjavec)
 
08:31
Robert Herjavec shares how the ability to recognize opportunity and a sense of ``humble arrogance`` have contributed to his success.
Views: 7768 Farm Credit Canada
Creekside Hothouse: Bringing big taste to tomatoes
 
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Creekside Hothouse owners Ravi and Gurinder Cheema share how they grow great-tasting tomatoes and why it’s important to share the food story with consumers. • Creekside grows and tests over 88 varieties of tomatoes from all over the world • Tomatoes ship between 6 and 24 hours from when they’re picked • Changes to packaging have reduced plastic usage by 30% • Cheema’s are proud to share their story and invite the public to visit their greenhouse
Views: 527 Farm Credit Canada
Management Moment: Listening to Employees so They’ll Listen to You
 
03:17
Learn some tips to get your employees listening to your words, instead of just hearing them. Video highlights: • Employees with a positive outlook, are more likely to pay attention to your business • Employees need to be engaged and feel like part of the team for them to listen and understand instructions • Take different approaches for different teammates – younger people put a high value on relationships • People are your most valuable asset – listen to them, and they’ll return the favour
Views: 1540 Farm Credit Canada
How do you harvest 50 million pounds of potatoes in one season?
 
03:09
Get an up-close look at the people, planning and processing technologies that help the Keenan family at Rollo Bay Holdings send 50 million pounds of potatoes from field to table during a busy harvest. Highlights: • Innovative system harvests 15 tonnes of potatoes every five minutes • Soil dug during harvest cushions the crop, preventing bruising • Automation has extended to unloading and cleaning product before storage • On-farm storage facility mimics growing conditions – cool, dry and humid
Views: 1168 Farm Credit Canada
Sowing seeds of success: How to discover your next business breakthrough
 
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Customer relationships are like plants – both need attention and care to thrive. By “making gardening easier”, Christie Pollack has created a horticultural hub for her customers and successful business model with room to grow. - Analytics and customer profiles help Christie gauge and adapt to customer needs - Christie sells information – website, in-store classes, blogs – a hub for all things plants - Takes time daily to learn about other businesses and writes all ideas down - Working with trusted financial experts helps grow her business responsibly
Views: 2206 Farm Credit Canada
Ask an Expert: Financial Statements with Mario Dumas
 
04:10
What's the full potential of your farm? Can your operation be more efficient? Are you getting the most from your cash flow? Learn three ratios that will help you answer these questions and improve your decision-making. Video highlights: • On their own, financial statements don't accurately show an analysis of the relationship between the results of your operation. • Financial statements with ratios can provide a lot of detail on the performance and potential of your operation. • High values and good equities doesn't always mean you have a lot of cash flow -- a liquidity ratio can explain why. • Ratios, if done well, will help improve your decision-making. http://www.fcc.ca/multimedia
Views: 1931 Farm Credit Canada
Leadership, Motivation and Sharing Your Vision
 
05:58
Michelle Painchaud offers advice on managing the farm like a business, motivating employees through leadership and appreciation, and vision and goal setting. Video highlights: • Recognize your farm as a business and manage family like employees • Leadership and sense of appreciation are top traits that motivate employees • Create a vision for your business and let your employees know their role • Accountability helps employees step up and try to accomplish goals
Views: 1183 Farm Credit Canada
Corporately owned farmland: Consider your future
 
04:11
Incorporating your farm may seem like a good idea, but your future business decisions could be greatly impacted. • It’s easy to move farmland into a corporation and it can offer immediate short term benefits • Once your farmland is incorporated, it’s difficult to reverse the decision and can hamper many future decisions • Succession, land rental, land sale, and corporate taxes are all things to consider before incorporating your farm
Views: 1706 Farm Credit Canada
Trade in the Canadian Agri-food Industry
 
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Hear about the resiliency of Canada’s agri-food industry and its importance in the Canadian economy from FCC Chief Agricultural Economist J.P. Gervais. Video highlights: • In 2013, agri-food employed 280,000 people and contributed 1.7 per cent to GDP • From 2004-13, Canadian secondary food exports increased a at slower pace than value of imports from the U.S. • Showing resiliency, the Canadian agri-food industry grew overall exports by 30 per cent since the 2009 financial crisis • Trade agreements can help the competitiveness of Canada’s food processing industry hhtp://www.fcc.ca/GlobalTrade
Views: 1211 Farm Credit Canada
FCC Experience
 
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What is the FCC Experience? Hear from people who are building their careers at Farm Credit Canada -- one of Canada's top employers. Find out what the FCC Experience means to them.
Views: 753 Farm Credit Canada
Making Sense of Grain and Oilseed Stock-to-Use Ratios
 
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FCC Chief Agricultural Economist J.P. Gervais explains how stock-to-use ratios can help you predict future prices and create a solid marketing plan. • Stock-to-use ratios show the balance between supply and demand for a given commodity • Higher stock-to-use ratios mean more supply is available while lower ratios suggest a tighter supply situation • Stock-to-use ratios have significant market impact and should be considered when creating marketing plans
Views: 516 Farm Credit Canada
2017 Farmland Values: Behind the Numbers
 
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The 2017 FCC Farmland Values Report is out. Nationwide, values are up 8.4%. But what does that mean in your part of the country? • Increase in values speak to the strength of Canadian agriculture • Strong relationship between farmland values and farm income • Saskatchewan and Ontario saw the biggest increases in 2017 • To truly understand farmland values, look at historical data • Knowing how farmland fits into overall vision is key to success
Views: 758 Farm Credit Canada
Here's to the Rancher: FCC Salutes Canadian ag
 
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Here's the story of one family that's proud of their Alberta ranch. The Barritts love agriculture because their farm's a great place to raise a family - now on their fourth generation.
Views: 1041 Farm Credit Canada
More Than Just a Farmer
 
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Hear Tornado Hunter Greg Johnson talk about two things humans strive for in life and why he thinks no farmer is just a farmer. Video highlights: • Two things humans strive for: happiness and purpose • If you believe you’re just a farmer, it’s tough to find happiness and purpose in your own work • Give yourself credit for your skills and knowledge • Recognize your role as a producer and its importance to the world
Views: 1658 Farm Credit Canada
Ag Industry Scores Viral Victory
 
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Greg Peterson, from Peterson Farm Brothers, discusses his success using various forms of social media to promote agriculture. • Greg Peterson uses many different social media outlets to share ag-related content with the world • His numerous parodies of well-known music videos (available on YouTube) have had huge viral success • Greg’s goal is to stress the importance of agriculture to those outside of the industry • Greg’s advice for a successful social media strategy – relate to your audience and post information they will find useful
Views: 1431 Farm Credit Canada
Extreme Grain Auger Showcases Ag Technology
 
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The 2015 Farm Progress Show featured big ideas. Bergen Industries’ double barrel grain auger proves the sky’s the limit for farming equipment technology. Video highlights: • Designed for a specialized market, the Bergen double barrel auger can move up to 600 bushels per minute • Because the twin augers are independent of each other, you can keep working even if one fails • While some may consider this technology “overkill”, what seems unnecessary today is often the standard of tomorrow
Views: 2116 Farm Credit Canada
Share your story: Lessons learned from a Hutterite
 
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Mary Ann Kirkby wrote “I am Hutterite” to speak up for her culture. In this video, she explains how to “set the record straight” and remove misperceptions. • Both agriculture and the Hutterite community are small groups that often fall victim to misperceptions • Mary Ann Kirkby, author of “I Am Hutterite”, explains the importance of communicating who you are to dispel common misperceptions • Mary Ann Kirkby’s story is a great lesson for the agriculture community – share your story and set the record straight
Views: 3764 Farm Credit Canada
Attitude, Leadership and Goals
 
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Learn from positivity speaker Sylvain Boudreau how a shift in your perspective can turn you into the CEO of Me Inc. He’ll share his unique views on motivation and attitude. Video highlights: • Like a CEO manages departments of a company, you can manage the departments of your life • How you react to events in life is more important than what happens to you • Set aside time for reflection, it can help you make sense of issues • Build genuine relationships with the people you interact with – in your business and personal life • If you share your vision, people are more likely to join you
Views: 1541 Farm Credit Canada
Ask an Expert: Futures and Basis
 
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Victor Aideyan, Senior Risk Management Consultant with HISGRAIIN Commodities Inc., explains how basis price is determined and how it can effect your bottom line. Video highlights: • The term 'basis' refers to the price of a commodity adjusted by your local elevator. • Basis price is the local cash price for a commodity, minus the futures price set for the commodity by the Chicago Futures Exchange. • The price a producer receives is made up by adding the basis price to the futures price. • Basis price is influenced by transportation and carrying (interest and storage) costs. • Pick the selling price that offers you the best net price to your bottom line, while factoring in the storage and interest costs of delaying selling. http://www.fcc.ca/multimedia
Views: 1185 Farm Credit Canada
Opportunities for Canadian Agriculture
 
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FCC CEO Michael Hoffort shares why Canada can lead the way in feeding the world and why farm families matter so much to him. Video highlights: • From Turtleford, Sask., Michael Hoffort started with FCC in 1988 – he’s seen Canadian ag grow significantly since then • Canada is well-positioned to contribute to growing world food demand • Canadian ag produces abundance of safe, quality food ¬– more food than we can consume • Supporting young farmers, as well as raw and processed food exports will help keep ag strong
Views: 2677 Farm Credit Canada
2016 Farmland Values: Looking at the numbers
 
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Farmland values continue to rise in 2016, but that’s not the whole story. J.P. Gervais compares the national and provincial averages and the factors that influenced them. •The 2016 national average in farmland values increased by 7.9% • Multiple signs show farmland values increases slowing down • Most significant increases occurred in P.E.I, Alberta and Nova Scotia • Healthy Canadian ag sector and low CDN dollar help sustained the increase • Available land and actual demand still the most important drivers in the marketplace
Views: 5141 Farm Credit Canada
Risk manage your mortgage
 
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Choosing between fixed and variable interest rates is not an all or nothing proposition. A balanced approach helps manage interest rate risk.
Views: 1120 Farm Credit Canada
Ask an Expert: Options on Futures
 
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Victor Aideyan, Senior Risk Management Consultant with HISGRAIIN Commodities Inc., discusses the risks and benefits of buying or selling options on a futures contract. Video highlights: • Options give you the right, but not the obligation, to buy (call option) or sell (put option) a futures contract. • Options have a premium and you need to weigh the value of the premium against the possible increase or decrease in futures prices. • Regardless of an increase or decrease, your maximum risk is the premium you have to pay. http://www.fcc.ca/multimedia
Views: 1109 Farm Credit Canada
Ask an Expert: Customers, Partners and Your Value Chain with Martin Gooch
 
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Your value chain is about meaningful relationships. To ensure your value chain is right for your business, it's important that you ask the right questions. Martin Gooch, Director of the Value Chain Management Centre, tells you what to look for when building these relationships.
Views: 492 Farm Credit Canada
The Cloud and Why You Should Use It
 
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Mobile technology expert Peter Gredig explains the cloud and why it makes sense to use it on your operation. Video highlights: • Think of the cloud as an online filing cabinet, or a bank for your digital files • The cloud lets you store and access information from your phone, tablet and computer on a password-protected account • If your computer crashes or if it’s damaged, files on the cloud will still be accessible from other devices • Different brands of cloud exist including Dropbox and iCloud
Views: 609 Farm Credit Canada
Oxbo: Innovations in Berry Harvesting
 
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Brian Foote from Oxbo shares the latest in fruit harvesting technology and what berry picking could look like in the future. From the Pacific Ag Show in Abbotsford BC. - Berry producers need to automate due to smaller labour pool and increased farm size - Oxbo makes 5 different harvesters – from smaller pull type to large 2 story, multi-crop units - Latest machines are versatile – changeable picking heads for different fruit types - Industry needs to create technology to ensure freshness yet enable long distance shipping - Future of picking technology – more automation, GPS if growers see the demand
Views: 2453 Farm Credit Canada
Wi-Fi temperature probe for grain bins
 
02:08
Jason Diehl of Dimo’s/Labtronics explains how the Wi-Fi Temperature Probe can easily and accurately monitor grain bin temperature in real time from your iPad or iPhone. - 10 ft. probe has single infrared sensor at tip and transmitter at handle - Probe is turned on and inserted into grain bin - User connects to via iPad and iPhone to view temperature in real time - Quick, easy to use and takes 4 standard AA batteries
Views: 783 Farm Credit Canada
Jon Montgomery:  Using failure to your advantage
 
12:06
Olympic Gold Medalist and host of Amazing Race Canada Jon Montgomery on celebrating success, effective collaboration and failing with positivity. • Important to celebrate life and work as a team • Positivity and determination key to mental and physical transformation • Failure and how you react to it defines you as a person • Peer coaching and collaboration helps you fail and build faster
Views: 982 Farm Credit Canada
Management Moment: Buy, Lease or Hire?
 
02:56
Buy, Lease or Hire? When it comes to farm equipment, there is no easy answer. This Management Moment video explores some of the advantages and drawbacks of each. Video highlights: Leasing equipment means lower payments for easier cash flow. Lease payments are also often 100% tax deductible When you buy equipment you can write off the interest costs on a purchase loan and eventually write off the purchase amount too -- just not on a monthly basis like a lease. Hiring a custom operator is the third option. To assess this option, you need to know what your cost per acre is for both ownership and leasing the equipment. Sitting down with your accountant and understanding the implications of each choice for your farm is a good place to start making an informed decision. http://www.fcc.ca/multimedia
Views: 1784 Farm Credit Canada
Take advantage of Twitter on your farm
 
04:23
Peter Gredig shares tips to help you communicate efficiently with other farmers and ag experts on Twitter. Video highlights: • Twitter can increase farming efficiency because it gives you fast access to producers throughout agriculture • Short, to the point communication with friends, fellow producers and ag experts is what makes Twitter effective • A great tool to survey a large number of people at one time, use Twitter to ask equipment or pest questions • Hashtags help you find the topics you're looking for, and help others find your tweets
Views: 971 Farm Credit Canada
Three Farmers: 5 lessons to take your product from field to shelf
 
04:30
For entrepreneurs Natasha and Elysia Vandenhurk, the success of Three Farmers Camelina oil came from hard work, belief in their product and a commitment to telling the story of the farmers who grow it. • When one door closes, another opens – stay determined and find a way to break in • See your product through from beginning to end – you’re responsible for your customer’s experience • Be consistent and convincing in selling your product – make a strong argument why it’s the best • You’ll develop a stronger product if you don’t try to do it all yourself • Build a connection between the farmer and the consumer – put a face to your food
Views: 1107 Farm Credit Canada
Touch Sensitive Technology Next Big Thing in Ag Automation
 
06:09
Increase productivity and shelf life by automating your operation. Paul Birchall explains how fruit sorting and packing machines are changing the game. Video highlights: • BBC Technologies has developed automated equipment to help sort and pack fruit • Duratouch technology allows the machine to identify soft or overripe fruit more accurately than human touch • Easily switch between multiple types of fruit including blueberries, cranberries, cherries and small tomatoes • Depending on the fruit, the packing machine is capable of filling up to 240 clamshells per minute
Views: 470 Farm Credit Canada

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