Growing up with the last name "Hogshead" would give anyone an unconventional point of view. In her early 20s, Sally was named "the most successful junior copywriter of all time." During her early career in marketing, her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the illustrious agency CP+B. Clients have included Nike, Coca-Cola, Godiva, Aflac, and MINI Cooper.
Sally Hogshead's internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.
Today, as an expert of persuasion and personal branding, Sally Hogshead is an international keynote speaker. Using her science-based Fascinate system, she teaches audiences how to instantly persuade and captivate in a world with a 9-second attention span.
Sally Hogshead frequently appears in national media including NBC's Today Show and the New York Times. The press has described her as "the marketing mistress of fascination" who has "changed the face of North American advertising." The reality TV show, Making It Big dedicated an episode to Sally's leadership and creativity. She is frequently described as an "icon."
In 2006, Sally Hogshead began her research on fascination, including a groundbreaking national study by a global market research firm, Kelton Research. Her research uncovered that the average attention span is now only 9 seconds, and that the brain is hardwired to focus on 7 specific types of messages.
Sally is also the creator of The F-Score, the world's first test that measures how a person fascinates. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you perceive the world—but how the world perceives you. The F-Score has helped over 75,000 participants discover their natural strengths of persuasion.
Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.
To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, to emerge with deeply rooted patterns for why, and how, we become captivated.
More About Speaker, Sally Hogshead . . .
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: Passion, Mystique, Prestige, Power, Rebellion, Alarm, and Trust.
From the moment she steps onstage, Sally Hogshead captivates the audience. Her studies and stories outline startling new perspectives on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people
In 2010 and 2011, Sally led "Project Fascinate" for the Jägermeister brand (yes, that notorious liqueur). Within months, Jägermeister was named one of the "Hottest Global Brands" by Advertising Age.
Sally's first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. It outlines the rules for building a no-compromises career with a fascinating personal brand.
To hire Sally Hoghead to speak to your organization, contact BigSpeak Speakers Bureau.
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