MIRANDA KERR for "SWAROVSKI" Behind the Scenes Photoshoot by Fashion Channel
For Spring/Summer 2014, and for the first time, Swarovski is paying homage to art. "In colors, silhouettes, materials, and textures, art has always been a source of inspiration for designers, creators of fashion," says Nathalie Colin, Creative Director at Swarovski. From tribal craftsmanship to contemporary art, this new collection is based on earthy tones and brilliant primary colors. Ethnic cultures meet artistic movements in original combinations of simple and sophisticated materials, with Swarovski's characteristic twist of modernity and femininity. "The interactions between all of these influences create a jewelry style that is both unique and universal, for all women, for looks from day to day," Nathalie Colin explains further. These jewelry pieces, a fusion of simplicity and opulence, provide essential punctuation to a sharp and stylish wardrobe.
In this spirit, tradition and craftsmanship are united with the most cutting-edge techniques. A marriage of cultures, conveyed this season by jewelry centered around the concepts of "tribal glam" and "monochrome blue," the major themes of this new collection, infused with an air that is casual, natural, and direct.
Let eyes open wide to the world, its beauty, its richness, and its history. More than ever, Swarovski draws upon a multitude of influences, where nature, contemporary art, diverse cultures, and different skills intersect.
The images show a beaming Miranda Kerr wearing some of the most popular Swarovski products, perfect for both the day and the evening. Her natural beauty is enhanced by the beautiful jewelry and images of lush roses, personally chosen between those features of the English countryside by the photographer Nick Knight.
The global campaign includes a television commercial with a soundtrack specially composed and performed by singer, songwriter and producer Pharrell Williams.
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