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Search results “Google brand story” for the 2014
Google Brand Lift - Measuring Interest in Your Brand | YouTube Advertisers
 
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The Brand Lift solution now measures interest in your brand, based on search inquiries on Google.com Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.
Views: 55531 YouTube Advertisers
Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb
 
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At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo. See more at http://blog.airbnb.com/belong-anywhere/
Views: 1128364 Airbnb
Doug Stevenson: "The Power to Persuade – The Magic of Story" | Talks at Google
 
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Storytelling is an essential leadership skill. It will enable you to be more influential and persuasive and less technical and boring. It will set you apart and make you and your ideas memorable. Doug Stevenson is a former actor who has brought lessons from the theater and great storytelling to the corporate world. He has translated these techniques into what he calls The Story Theater Method for Strategic Storytelling in Business. While he has no intention of making you into a great actor, he does want to make you a “star”. In this interactive session, Doug will model effective business storytelling and show you how to apply his storytelling technology to your role in Google. He’ll even coach a few people on their stories to illustrate how you can be a better storyteller. If you want to be more engaging, interesting and convincing, Doug Stevenson will show you how.
Views: 42689 Talks at Google
Tell Your Brand Story!
 
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Branding and Design Expert Joshua Dingle, tells his brand story and breaks down the importance of telling yours! This applies to personal brands and large corporations. Your brand story reveals your company's value, personality, and why it exists! This is how you garnish a long lasting emotional bond with your audience. Visit www.joshuadingle.com Follow Joshua Dingle on Instagram : @joshdingle
Views: 2050 Joshua Dingle
Bentley Brand Story | AutoMotoTV
 
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Subscribe for more car videos: http://bit.ly/AutoMotoTV Bentley Brand Story | AutoMotoTV Follow us @AutoMotoTV - http://www.twitter.com/AutoMotoTV Like us on Facebook: http://www.facebook.com/CarVideosOnline Google+: http://bit.ly/AutoMotoTVGooglePlus AutoMotoTV - http://www.youtube.com/AutoMotoTV AutoMotoTV Deutsch: http://bit.ly/AutoMotoTVDeutsch
Views: 253 AutoMotoTV
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1470241 Evan Carmichael
Think Brand 2014: Abigail Posner, Google
 
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Think Brand Week, hosted by Google Canada, May 5-9, 2014
Views: 3363 Google Canada
Branding Your School: Effectively Communicating Your School’s Story to the Community
 
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Please join the Alliance for Excellent Education in a back-to-school webinar that is part of its Project 24 leadership series. Project 24 is a systemic planning framework around the effective use of technology and digital learning to achieve the goal of “career and college readiness” for all students. This Google Hangout will explore why branding schools is important; discuss the benefits of branding a school; and provide leaders with an action plan for branding. Branding is a way for leaders to make students’ learning visible to the entire education community in order to share best practices, celebrate achievements, and make sure that the education community is focused on the most important person: the student. This webinar will give leaders an understanding of why branding is so important to students’ success; stories of how branding has brought positive impacts to schools; and tools to start telling your school story. Authors of The Power of Branding (Corwin, 2014) and school district leaders Tony Sinanis and Joe Sanfelippo, PhD will share personal stories on how spreading their transparent message has transformed school learning environments and created a positive culture that involves the entire school community. Panelists will also address questions submitted by viewers from across the country. Register at www.all4ed.org/webinars/oct-2-2014
WIRED By Design: Designing a Brand That Even Non-Designers Can Work With
 
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Natasha Jen at WIRED by Design, 2014. In partnership with Skywalker Sound, Marin County, CA. To learn more visit: live.wired.com Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7 CONNECT WITH WIRED Web: http://wired.com Twitter: https://twitter.com/WIRED Facebook: https://facebook.com/WIRED Pinterest: https://pinterest.com/wired Google+: https://plus.google.com/+WIRED Instagram: http://instagram.com/WIRED Tumblr: http://WIRED.tumblr.com Want even more? Subscribe to The Scene: http://bit.ly/subthescene WIRED By Design: Designing a Brand That Even Non-Designers Can Work With Producer: Editor in Chief - Scott Dadich, Creative Director - Billy Sorrentino, and Senior Producer - Sowjanya Kudva Editor: Junho Kim
Views: 24650 WIRED
The IKEA Group - The Story of How We Work
 
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To create a better everyday life for the many people: that is the IKEA vision. But, what exactly do we mean by this? How can a home furnishing company create a better everyday? http://www.IKEA-usa.com We believe quality and design should be affordable to many. We use the five elements of "democratic design" -- form, function, quality, sustainability and a low price. So instead of thinking outside the box, we got rid of it. At IKEA, we want to inspire people to create the home they dream of. Follow us on a journey from home through design, supply and distribution to find out how they come together to create quality products at low prices. To us, creating a better everyday life for the many people also means making a difference for the people and communities where we work. This film lets you know more about how.
Views: 234209 IKEA USA
Brand Matters: What is a brand story?
 
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We sat down with Jenny Eggers, our Global Director of Content, to talk about what a brand story is and how a brand can use it to their advantage. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com Music sourced from Soundcloud Creative Commons and is licensed under CC 3.0
Views: 1214 Siegel Gale
Bob Hurley: Surfer, Shaper, Founder of Hurley | The Ripple Effect
 
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Could you walk away from 100 million dollars? Bob Hurley did, and in doing so made one of the boldest moves in surf industry history. ► Subscribe to Red Bull Surfing: https://www.youtube.com/redbullsurfing ► Watch the next episode of "The Ripple Effect" https://youtu.be/ZjtVKRILyrs The fourth and final chapter of The Ripple Effect, is the story of the meteoric rise of one of the biggest surf brands in the world and a testament to the reality of the American dream. #redbull #TheRippleEffect #BobHurley - Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Subscribe to Red Bull on Youtube: http://win.gs/SubToRedBull Get the FREE Red Bull TV apps for all your devices: https://go.onelink.me/351027264/35a30660 Red Bull on Facebook: http://win.gs/redbullfb Red Bull on Instagram: http://win.gs/RedBullInstagram Red Bull on Twitter: http://win.gs/redbulltwitter
Views: 111810 Red Bull
The Brand Story (Now in Robinsons ! !)
 
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The Brand Story is now exclusively in Robinsons [Ground Floor], The Gardens in Midvalley ! ! Available Brands: Ecoya, Marius Fabre, Scottish Fine Soaps Visit our booth for more exquisite products ! ! Facebook: https://www.facebook.com/TheBrandStory Website: http://thebrandstory.com.my/ Shopping online is AVAILABLE too ! !
Introducing Brand Lift surveys | YouTube Advertisers
 
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Brand Lift surveys are a new tool for measuring the effectiveness of your ad campaigns. Subscribe → http://bit.ly/1OwZWkP Stay connected with YouTube Re:View → http://bit.ly/1hAoWuz Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.
Views: 37284 YouTube Advertisers
Georgian brand story
 
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However you define your goals, we know the best learning to get you there extends far beyond the classroom. Georgian’s leadership in co-op, student work experience and entrepreneurship education delivers powerful ways to accelerate your learning, your career and your future. Learn more about our brand story: http://bit.ly/1olympU
Views: 7707 Georgian College
Visual Storytelling for Brands: 3 Case Studies | Infographic
 
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http://socialmediaonlineclasses.com How brands can use visual content to grow their business: ➤ the secret to getting 180% more engagement on your posts ➤ "boring" brands who are rocking visual content ➤ how to create your own visual roadmap Interview with Ekaterina Walter, co-author of The Power of Visual Storytelling: http://bit.ly/1yGrVVF Visual Storytelling for Brands: 3 Case Studies & Infographics (blog post): http://bit.ly/1sEhg8C Get your Free Social Media Strategy Class: http://goo.gl/dYpzcA 13 Small Business Social Media Case Studies: http://goo.gl/pKr5AZ Create an Action Plan for Your Social Media Goals: http://goo.gl/g3I5Cb Your Ultimate Guide to Social Media for Local Business: http://goo.gl/OZ9AJx The State of Social Media for Small Business: http://goo.gl/RPiFjL Grow your business using social media marketing with tips from my Facebook page: http://www.facebook.com/SocialMediaOnlineClasses See infographics, case studies & more on our Pinterest boards: http://www.pinterest.com/smonlineclass/ Subscribe to our YouTube channel here: http://www.youtube.com/subscription_center?add_user=willowridgemedia
'The Most Compelling Part of Your Brand's Story' | Paul Berry, Founder of RebelMouse
 
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https://33voices.com | RebelMouse's Paul Berry shares his best advice on how to best tell the story of your brand. Paul is the founder and CEO of RebelMouse and Soho Tech Labs. Paul was CTO of HuffingtonPost.com where he headed up product, design, engineering and infrastructure. Previously he built Avaaz.org and before that was CTO of CharterMac a real estate finance company that was market cap 4.5 billion at the time. Paul was VP, Internet for Palo Alto Software where he built bplans.com and the ecommerce business of paloalto.com. Most importantly, Paul was a co founder of thedogisland.com. Follow us: @33voices @ChaseJennings @JennaAbdou
Views: 26 33voices
FreeConferenceCall.com CEO David Erickson: Brand Story
 
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This video is the final reveal of the four part series depicting the "What Brand Is It?” viral marketing campaign, created by https://www.FreeConferenceCall.com.
Views: 18896 FreeConferenceCall.com
L'Oréal Paris Uses Search to Build Brand Love
 
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Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ Julie Chamberlain, vice president of marketing at L'Oréal Paris Haircolor, explains how L'Oréal Paris used Google Search to discover the "Ombré Hair" trend, develop a new product and launch it to the world. When celebrities and runway models started flaunting ombré hair, L'Oréal Paris quickly turned to Search and found a considerable rise in search terms surrounding the popular style. The leading beauty brand also found that consumers were missing an effective way of achieving the look at home. L'Oréal Paris nimbly responded to this insight by developing and launching the world's first DIY ombré solution. L'Oréal Paris now uses search insights to understand the latest consumer beauty trends, and search ads to reach and engage its audience for ombré and beyond. Special thanks to: Julie Chamberlain, L'Oréal USA and the L'Oréal Paris team http://www.youtube.com/user/lorealparisnyc YouTube creators: Arika Sato - https://www.youtube.com/user/ArikaSato Blogilates - https://www.youtube.com/user/blogilates/ Dulce Candy - https://www.youtube.com/user/DulceCandy87 Erin Essiambre - http://www.youtube.com/channel/UCbMm8G6koiZOqX1FUwoBh3g Guy Tang - https://www.youtube.com/user/sailoguy Into the Gloss - https://www.youtube.com/user/IntoTheGlossMotion Luna Attar - https://www.youtube.com/user/lalulitablog Silvia BoschBlog - https://www.youtube.com/user/SilviaBoschBlog Vogue Vandal Beauty - https://www.youtube.com/user/VogueVandalBeauty
Views: 22441 Google Ads
Creating a brand — who really controls your brand's story
 
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Whoreallycontrolsyourbrand'sstory? (atruestory) "Yourbrandiswhat otherpeoplesay aboutyouwhen you'renotintheroom." Jeffbezos,founderofamazon.com "Ifyoudon'tgivethe marketthestorytotalk about,they'lldefineyour brand'sstoryforyou." Davidbrier Everybrandhasastory. Fewbrandstell theirstorywell. Fewbrandstell theirstorywell. Mostdonot. Forthosethatdo Thosethattelltheirs wellwinmorethanjust havingsomeonehear theirstory(or"like" themonsome socialchannel). Thosethattelltheirs wellwinmorethanjust havingsomeonehear theirstory(or"like" themonsome socialchannel). Theywinloyalty. Theywinbeinganintegral partofeveryday awareness(and discussion) ratherthanbeing anafterthought. Andtheywin beingthoughtof whenit'stimetobuy. Forthosethatdon't Thosethatdon't crystallizetheirstory forfeitmorethan merevisibility. Theyforfeitmeaning, relevance,andthe awarenessthatleads upto,andtranslates into,sales. Yourfoundation Thestoryisthe foundationofyour brand'svocabulary (andanswersthe question,"whyshould anyonecare?"). Sowhenyour brandopensits mouth,ithas somethingtosay. Moreimportantly, ithasamessage thatwillgetheard. Andeverybrand deservesastory that'sworthhearing. Overhalf-a-million Over524,000people haveviewedthe followingstoriesto helptheirbrands getheard. Clickontheimagebelowtoviewthispresentation Clickontheimagebelowtoviewthispresentation Clickontheimagebelowtoviewthispresentation Clickontheimagebelowtoviewthispresentation We'vehelpedbrandsasbigaswellsfargo andrevlonandassmallasthenextgreat startupfromnapavalleytonewjersey. Wecarveoutyourstoryandyourbrand's vocabularysothemarketisn'tlefttodoit foryou. Inshort,wehelpyourbrand. Need more? Visitandsubscribeat Risingabovethenoise.com Want more? Visitandsubscribeat Risingabovethenoise.com Followdavidbrierontwitter: @davidbrier Want more? Visitandsubscribeat Risingabovethenoise.com Followdavidbrierontwitter: @davidbrier Design,artdirectionandtextby Davidbrierofdbdinternational Copyright2013dbdinternational Want more?
Views: 42 Slidez Plaza
Coffee Branding & Design - Senseo Brand Story | Pearlfisher
 
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Pearlfisher worked in partnership with SENSEO®, owned by D.E Master Blenders 1753, to develop a new master brand identity and global packaging design for the coffee brand. The new brand identity reflects the pleasure of SENSEO®’s superior coffee experiences, which are designed for the senses and enabled by technology. The new design has developed the inviting, warm, joyful and dynamic elements of SENSEO®’s character, and reflects the great taste, quality and aroma of SENSEO® coffee while showcasing the brand values of aspirational and desirable simplicity. The packaging design uses colour and pattern to differentiate between the sub-ranges within the vast SENSEO® portfolio to represent different coffee experiences and to enable easy navigation and recognition for the consumer. By leveraging our experience in coffee branding design and implementing crucial strategic and design skills, we were able to reignite the brand’s desirability and love of coffee with a playful and modern feel that is all about sensorial joy and enchantment. To view more from Pearlfisher, visit our website: https://www.pearlfisher.com Watch The Video Again: https://www.youtube.com/watch?v=UG16JF5S_WI Visit our Twitter Page: https://twitter.com/pearlfisherlive Like us on Facebook Page: https://www.facebook.com/pearlfisherlive Visit our Instagram Page: https://www.instagram.com/pearlfisher... Visit our Google+ Page: https://www.plus.google.com/+pearlfisher Visit our LinkedIn Page: https://www.linkedin.com/company/pear...
Views: 352 Pearlfisher
Brand Your Business With Genesis Storytelling
 
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How do you become the company your prospective customer thinks of first—and feels best about—when his or her moment of need arises? What's more, how do you tell your story in a way that's believable? You accomplish this with Genesis Storytelling. Genesis storytelling is among the most powerful and persuasive marketing tools in your arsenal. Watch this video to learn how you can build a successful brand for your small business with Genesis Storytelling. Got an advertising or marketing question? Send in your question to [email protected] If you enjoyed this video, subscribe to my channel and sign up for your free weekly marketing and advertising advice at http://www.TomWanek.com Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 1015 Tom Wanek
2 Great examples of brand storytelling
 
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Everybody's doing content marketing these days, but if you're not telling a great story, you're missing the point. Data proves it. Over 60 percent of people remember stories, but only 5 percent remember individual stats. In this edition of Brafton's Content and Coffee, Lauren Kaye is discussing two very different companies that are telling great stories. Visit our website for some live client examples and learn how we can directly aid your online efforts! http://www.brafton.com Interested in staying updated with the latest content marketing news? Subscribe to our blog! http://www.brafton.com/blog Subscribe for other content marketing news and tips: https://www.youtube.com/user/braftoncustomnews Let's connect! Google+ ► https://plus.google.com/114039629718111030960/posts Facebook ► http://www.facebook.com/Brafton Twitter ► https://twitter.com/brafton Linkedin ► http://us.linkedin.com/company/brafton-inc. Pinterest ► http://pinterest.com/brafton/ Brafton ► http://www.brafton.com
Charles van der Pear - the Story Behind the Brand
 
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http://www.charlesvanderpear.com
Views: 492 Karl van de Paer
Delco Financial Group | Brand Story
 
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Delco Financial Group, Inc. is a full service financial planning firm in Shorewood, Illinois. Our team of professionals works directly with you on all of your planning needs. Whether your needs are retirement planning, wealth management, or asset protection, together we can find the best solution. We meet clients' needs in a step-by-step approach designed to focus on these six areas of financial planning. For more information, please visit: http://www.delcofinancial.com Video produced by: http://www.DelackMediaGroup.com
Views: 990 Delack Media Group
NATPE 2013: The Death of Branded Content - The Rise of Brand Storytelling
 
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Branded entertainment is dead. Brand narratives are alive and well. It's no longer enough for brands to insert-logo-here in content they've had no role in shaping. Today, marketing executives realize that to remain relevant, brands must find and share their stories across platforms. And that those stories must be compelling enough for audiences to choose to consume. This tale of transformation is leading to new partnerships between marketers and content creators, new business models and the emergence of a new age of brand storytelling. Scott Donaton, a pioneer at the intersection of content and commerce, will lead a debate that will tap the minds of forward-thinking, bold-face names from the worlds of marketing and content creation. Moderator(s): Scott Donaton, President & CEO, Ensemble Panelist(s): Laura Caraccioli, President, Electus; Lauren Radcliffe, Director of Media and Branded Entertainment, Dr. Pepper Snapple Group; Jared Hoffman, Managing Partner & President of Branded Entertainment, Generate; Randall Rothenberg, President & CEO, Interactive Advertising Bureau; Trudy Hardy, Department Head, BMW Marketing Communications and Consumer Events, BMW of North America, LLC
Views: 287 NATPE
Your story a basic ingredient of your Personal Brand | Personal Branding
 
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Story a basic ingredient of your personal brand http://www.dionysialeolei.com One of the biggest components of your personal brad is your story. Your story makes you human, unique and irresistible. When you decide to uncover yourself and become personal by telling your story you give a deep dynamic touch to your brand communication and you create emotional connection with your audience. The English author Neil Gaiman said that: The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can. Fir me this is the definition of your personal brand and it defines your story as a vital element. People connect with you not because they are expecting you to provide information. Anyway information is free online the thing though it is not available is your own personal way to do things. Tweet Share and Like this video and SUBSCRIBE! JOIN ME at my mission to connect you back to your authentic side and make you irresistible and successful, one brand at a time! My website: http://www.dionysialeolei.com My Facebook page: https://www.facebook.com/DionysiaLeolei My linked in: https://www.linkedin.com/pub/dionysia-leolei/46/491/890 My twitter: https://twitter.com/DionysiaLeolei Corporate & Personal Branding Personal Branding Image consultation Create your personal brand Personal branding creation Personal branding importance Importance of personal branding
Views: 257 Dionysia Leolei
Newsweek Feature Stories: The Future of Branding
 
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Subscribe for more videos like this: http://youtube.com/subscription_center?add_user=92ndStreetY As part of our partnership with Newsweek magazine, 92Y American Conversation brings you interviews with the reporters behind Newsweek's top stories. This week, Newsweek technology columnist Kevin Maney discusses how traditional big brands are losing ground to companies forging digital relationships with their customers and "microbrands" promising one-of-a-kind products. Take a listen and then tell us what you think. Follow us on Facebook: http://facebook.com/92ndStreetY Twitter: https://twitter.com/92Y Tumblr: http://92y.tumblr.com/
Views: 1029 92nd Street Y
Brand Storytelling and Captivating Content - With a Social Data Twist
 
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We all know that 'content is king', but how can you consistently lighting up Social Streams in the right way? Starting from branding and storytelling from a social perspective, This Here will take us through the highlights (and lowlights) of social content marketing, and show us a clever way of using the open graph to inform your conversation calendar.
Views: 272 Innocom
City Lodge Brand Story Video
 
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A fun animated video telling the story of City Lodge hotels.
Views: 29 FringeFX
Women Techmakers Summit: NY - My Personal Story, and My Work at Google Research with Corinna Cortes
 
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Corinna Cortes is the Head of Google Research, NY, where she is working on a broad range of theoretical and applied large-scale machine learning problems. Corinna speaks about how she got into the tech world, and some work that is happening within the Research team at Google. Prior to Google, Corinna spent more than ten years at AT&T Labs - Research, formerly AT&T Bell Labs, where she held a distinguished research position. Corinna's research work is well-known in particular for her contributions to the theoretical foundations of support vector machines (SVMs), for which she jointly with Vladimir Vapnik received the 2008 Paris Kanellakis Theory and Practice Award, and her work on data-mining in very large data sets for which she was awarded the AT&T Science and Technology Medal in the year 2000. Corinna received her MS degree in Physics from University of Copenhagen and joined AT&T Bell Labs as a researcher in 1989. She received her Ph.D. in computer science from the University of Rochester in 1993. Corinna is also a competitive runner and a mother of twins.
Views: 3255 Google Developers
Brand Storytelling พลังเรื่องเล่า ส่งแบรนด์ให้ดังได้ดั่งใจ
 
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“Brand Storytelling” คือการสร้างเรื่องราวให้กับแบรนด์ ทำให้แบรนด์ของคุณแตกต่างจากคู่แข่งอย่างมีคุณค่า มาดูกันซิว่าพลังเรื่องเล่าจะส่งแบรนด์ให้ดังได้ดั่งใจได้อย่างไร? และอะไรคือ การหาเรื่อง สร้างเรื่อง และเล่าเรื่อง พร้อมทั้งกรณีศึกษาน่าสนใจที่ประสบความสำเร็จจากการใช้ Brand Storytelling -------------------------------------------------------------------------------- หมายเหตุ: งานศึกษาชิ้นนี้จัดทำโดยนักศึกษาปริญญาโท สาขาการตลาด วิทยาลัยการจัดการ มหาวิทยาลัยมหิดล เผยแพร่ครั้งแรกในงาน Marketing Conference ครั้งที่ 16 เมื่อวันที่ 9 กันยายน 2557 สำหรับคลิปวิดีโอนี้เป็นบรรยากาศจากงาน CMMU Showcase เมื่อวันที่ 21 กันยายน 2557 ซึ่งเป็นการเผยแพร่ครั้งที่ 2 ท่านสามารถดาวน์โหลดเอกสารประกอบได้ที่ http://inside.cm.mahidol.ac.th/mkt หรือ http://inside.cm.mahidol.ac.th/mkt/attachments/587_MK15C%20Storytelling.pdf
Views: 4060 CMMU Channel
FORM SF 2014: Panel - Visual Storytelling
 
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A conversation on the questions around how to create content experiences through design, why narrative experiences utilizing technology are important, why there is a surge of long form editorial tools and destinations, and why people are now craving a more curated experience that cuts through the noise. Moderator: Rachel Been (Google) Panelists: Dustin Senos (Medium), Mark Kawano (Storehouse), Maykel Loomans (Facebook), Michael Renaud (Pitchfork), Tyson Evans (The New York Times) google.com/design/form #FORMSF14
Views: 4330 Google Developers
Cadbury Daily Milk Brand - Pearlfisher Brand Story | Pearlfisher
 
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An undisputedly iconic brand, Cadbury Dairy Milk holds a unique place in the hearts and minds of consumers around the globe. Pearlfisher was tasked with bringing the character of over 50 global variants of Cadbury Dairy Milk to life with a new visual identity system that would be globally recognised but flexible enough to accommodate cultural nuances and local tastes. Inspired by the creative idea of ‘See the Joy’, we replaced product shots with imaginative, playful flavour expressions and gives each variant its own personality and creates a living, breathing identity that extends beyond packaging. We also redesigned Cadbury Buttons and Giant Buttons, and created a brand for Cadbury Glow asserted Cadbury as the creator of premium chocolate gifting in the Indian market. Our identity and vision for the RD&Q Centre created an inspirational environment where all our favourite chocolate brands are dreamt up and that reflects the magic, excellence and joy of creation that happens behind the Centre's walls. By leveraging our skill and experience in food, confectionary and FMCG packaging design, we were able to reinjected Cadbury Dairy Milk with desire to enhance its contemporary relevance and international appeal. We’ve rejuvenated the chocolate aisle, simplified the shopper experience and communicated the Cadbury Dairy Milk product experience in a generous, tasty and playful way. To view more from Pearlfisher, visit our website: https://www.pearlfisher.com Watch The Video Again: https://www.youtube.com/watch?v=TgQRFVrC0-A Visit our Twitter Page: https://twitter.com/pearlfisherlive Like us on Facebook Page: https://www.facebook.com/pearlfisherlive Visit our Instagram Page: https://www.instagram.com/pearlfisher... Visit our Google+ Page: https://www.plus.google.com/+pearlfisher Visit our LinkedIn Page: https://www.linkedin.com/company/pear...
Views: 48295 Pearlfisher
Snikwah Behind the Brand  Origins Story
 
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Every great brand has a unique origins story, ours is no different. Born from necessity and a life of passion- Snikwah! Join us as John talks about how Being Snikwah has changed our lives.
Views: 940 Snikwah
Branding Overhaul! - Bring Your Brands to the Table
 
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In this video we are having a Branding Overhaul!! Bring your Brands to the table and our experts will share some tips for improving your brand.  Meet Our Guests!!! +Rebekah Radice -  is a social media strategist; speaker and trainer, working with organizations as well as entrepreneurs to build a winning team, brand and online business. Rebekah was named an Inman Top 100 Most Influential Leader for 2013 and 2014, and one of the Top Social Media Professionals to Follow in 2013. +Ryan J. Rhoades - CEO & lead graphic artist at Reformation Designs, which is a company he started in Silicon Valley in 2011. Some his recent clients include Jack Canfield, Jim Kwik of SuperheroYou and Kwik Learning, Rick Frishman of Morgan James Publishing, and many others. His clients have appeared in publications like Forbes, The New York Times, The Huffington Post, and been on many television networks like CNN, MSNBC, etc. +Jessica Dewell - Dynamic ideas create results - stemming from the story already in existence. Together we will infuse what works with new ideas to get online, stay online, prosper online. Today's world is social. What you will find shared here is information focusing on interesting social business tips and techniques; customer-centric practices; and overall personal/professional inspiration. +Anabell Hilarski - Entrepreneur woman, Motivational Coaching, Blogger, Social Media leader in Latin America. I am the #1 Lady in Panama using Google Plus and being verified in Central America. Those 4 Girls weekly Hangouts on Air are Wednesdays @ 10am PST | 1pm EST Subscribe to our updates & catch the replays at http://www.those4girls.com Stop by our Google Plus community and stay awhile! http://bit.ly/those4girls Stop by our Google Plus community and stay awhile! http://bit.ly/those4girls Find us on http://twitter.com/Those_4_Girls https://www.facebook.com/Those4Girls Buisness Playlist - https://www.youtube.com/playlist?list=PLwzwVl3MjdhfMA7XKcYeb8WmRABKSizn1
Views: Those 4 Girls
The Ultimate Wingman Story
 
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Have you ever wanted to be on the cover of a romance novel? GMM #585! Good Mythical MORE: http://youtu.be/qn2-ZV0kwso Check out our bold ride and drive of the 2015 Camry here: http://youtu.be/6QZwNo5Z5EY SUBSCRIBE for daily episodes: http://bit.ly/subrl2 **** PREVIOUS episode: http://youtu.be/KYTTdfpUIUY NEXT episode: http://youtu.be/r4A5zoRuPoQ Get the GMM Coffee Mug! http://store.dftba.com/products/good-mythical-morning-mug Get the GMM Poster plus the GMM T-shirt! http://store.dftba.com/collections/rhett-link Watch the Rhett & Link Channel: http://youtube.com/rhettandlink Listen to Ear Biscuits! iTunes: https://itunes.apple.com/podcast/ear-biscuits/id717407884 SoundCloud: https://soundcloud.com/earbiscuits JOIN the RhettandLinKommunity! http://bit.ly/rlkommunity LIKE us on FACEBOOK! http://facebook.com/rhettandlink FOLLOW us on TWITTER! http://twitter.com/rhettandlink FOLLOW us on TUMBLR: http://rhettandlink.tumblr.com/ FOLLOW our INSTAGRAM - http://instagram.com/rhettandlink JOIN our circle on GOOGLE PLUS: https://plus.google.com/+rhettandlink Good Mythical Morning is available for download on iTunes! Video Podcast: http://bit.ly/xuJVPc Audio Podcast: http://bit.ly/zSewZ6 We are two Internetainers dedicated to giving you a daily dose of casual comedy every Monday-Friday on our show "Good Mythical Morning" at youtube.com/rhettandlink2. Thanks for making us a part of your daily routine. Be your mythical best, mythical beast. - Rhett & Link Mail us stuff to our P.O. Box Go to http://rhettandlink.com/contact for details. "That Escalated Quickly" Ep. 3 Credits: Created by: Rhett & Link Mythical Beasts: Tonya and Stephen Michlin Executive Producer: Stevie Wynne Levine Producer/Co-Director: Brian Johanson Director of Photography: Benjamin Eck Production Designer: Mike Pasley Editor: Benjamin Eck Novel Design: Morgan Locke Production Coordinator: Alexander Punch Second Camera: Todd Bishop Sound Mixer: Kile Stumbo Special thanks to Toyota, Saatchi, Brand Arc, Collective Digital Studio GMM CREDITS: Produced by Stevie Wynne Levine Writer, Producer, Camera: Edward Coleman Editor, Graphics: Morgan Locke Production Assistant: Alexander Punch Show Graphics Package and Lighting: Ben Eck Intro Motion Graphics: Digital Twigs http://www.digitaltwigs.com Intro Music: Pomplamoose http://www.youtube.com/pomplamoosemusic Set dresser: Cassie Cobb Set construction: Jason Inman Wheel music: http://www.royaltyfreemusiclibrary.com/ Microphone: The Mouse from Blue Microphones: http://www.bluemic.com/mouse/
Views: 1596950 Good Mythical Morning
Northside Innovation 2014: Letting Technology Create The Brand Story
 
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Featuring Christine Lagorio-Chafkin, Ray Velez, and Peter Wang.
ICE Creative Brand Story
 
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Take a look at the new ICE Creative brand story as told through our client partnerships. We've developed an approach to Brand Expression through Networked Solutions. Based around the key principles - Facilitate, Amplify, Collaborate, Empower it effectively & efficiently rolls out your Brand across your strategic communication channels. Our approach combines strategy, concept development & design across communication channels including print, digital, TVC, radio, social media and interactive as well as the production of image content through video & photography. See recent examples as applied to Best & Less, Amway, The Kidstore & Broadway. Enjoy. icecreative.com.au
Views: 439 Ice Creative
To Manage Your Brand, Understand Your Brand
 
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Focus is essential to telling your brand's story. Read more at: http://www.entrepreneur.com/video/239284 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 478 Entrepreneur
The "Story" of How One Entrepreneur Unexpectedly Pitches Target's CEO in Sweatpants - Martha Stewart
 
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Watch the Full Panel Discussion: http://www.marthastewart.com/972807/american-made?xsc=synd_youtube_ms_story#1092729 How do you create a brand when you're constantly changing? Rachel Shechtman, the founder of Story, speaks about her brand's major success over the last few years and how Story is working towards connecting smaller makers to media companies. By partnering with other major brands, Story has reinvented the consumer space by crafting a workshop experience within its retail locations — creating an ever-changing magazine come-to-life. Brought to you by Martha Stewart: http://www.marthastewart.com Subscribe for more Martha now!: http://full.sc/PtJ6Uo --------------------------------------------------------------- Want more Martha? Twitter: http://twitter.com/marthastewart Facebook: https://www.facebook.com/MarthaStewartLiving Pinterest: http://pinterest.com/ms_living/ Google Plus: https://plus.google.com/+MarthaStewart/posts Martha's Official Blog: http://www.themarthablog.com/ The Martha Stewart channel offers inspiration and ideas for creative living. Use our trusted recipes and how-tos, and crafts, entertaining, and holiday projects to enrich your life. The "Story" of How One Entrepreneur Unexpectedly Pitches Target's CEO in Sweatpants - Martha Stewart http://www.youtube.com/user/MarthaStewart
Views: 1388 Martha Stewart
'The secret power of brands' - free online course on FutureLearn (preview)
 
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Sign up now at http://bit.ly/2p9I20d The fourth run of ''The secret power of brands' is a free online course by the University of East Anglia available on FutureLearn.com. Brands are the most potent commercial and cultural force on the planet. Think about McDonald's, Apple, Manchester United, Tate, Harry Potter, Google. The course is produced by the Norwich Business School at the University of East Anglia in association with Wolff Olins, one of the world's most influential brand consultancies, and it's built on UEA's hugely successful MSc programme in Brand Leadership. If you're starting out on a career in branding, or if you work in a related area -- like strategy, marketing, innovation or organisational development -- or even if you just have an interest in branding then this course is for you. You'll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You'll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you'll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We'll be opening up the many topics in branding that still need research. And you'll learn how to define your own personal brand, and plan the next steps in your life in branding. You can use the hashtag #FLbrands to join and contribute to social media conversations about this course. At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world's leading universities and other outstanding cultural institutions. Browse all courses and sign up here: http://www.futurelearn.com
Views: 1227 FutureLearn
Tampa Plumbing Company | Red Cap Plumbing Brand Story
 
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Our company is built on our commitment to serving our customers, it is supported by the honesty and trust that runs through our entire organization and it is fueled by our hard work and dedication. We take pride in our reputation for timely service, professional results and exceeding expectations. That is what the Red Cap Service Experience is all about -- and that is what we deliver to every customer -- guaranteed.
Views: 13528 Red Cap Plumbing & Air
Google Glass in Dubai - 15 Second Story
 
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Google Glass has yet to catch on in the United States, but in Dubai, it may become the latest way to stop criminals. Read the full story on https://www.PangeaToday.com/ Follow Us: Google+ http://pangea.today/1wmjBKN Facebook http://pangea.today/1pyrWGK Twitter http://pangea.today/1heaO9F Instagram http://pangea.today/TUmh3S
Views: 71 Pangea Today
Why brands get storytelling wrong - Catherine Thomason, REMARKABLE COLLECTIVE
 
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Catherine tells us the importance of listening before you attempt to tell your brand story.
Views: 133 SustainableBrands
Three-Word Stories with Benedict Cumberbatch
 
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Jimmy and Benedict Cumberbatch take turns telling stories three words at a time to get each other to guess a mystery word. Subscribe NOW to The Tonight Show Starring Jimmy Fallon: http://bit.ly/1nwT1aN Watch The Tonight Show Starring Jimmy Fallon Weeknights 11:35/10:35c Get more Jimmy Fallon: Follow Jimmy: http://Twitter.com/JimmyFallon Like Jimmy: https://Facebook.com/JimmyFallon Get more The Tonight Show Starring Jimmy Fallon: Follow The Tonight Show: http://Twitter.com/FallonTonight Like The Tonight Show: https://Facebook.com/FallonTonight The Tonight Show Tumblr: http://fallontonight.tumblr.com/ Get more NBC: NBC YouTube: http://bit.ly/1dM1qBH Like NBC: http://Facebook.com/NBC Follow NBC: http://Twitter.com/NBC NBC Tumblr: http://nbctv.tumblr.com/ NBC Google+: https://plus.google.com/+NBC/posts The Tonight Show Starring Jimmy Fallon features hilarious highlights from the show including: comedy sketches, music parodies, celebrity interviews, ridiculous games, and, of course, Jimmy's Thank You Notes and hashtags! You'll also find behind the scenes videos and other great web exclusives. Three-Word Stories with Benedict Cumberbatch http://www.youtube.com/fallontonight