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Ryan Williams: "Telling Your Authentic Story" | Talks at Google

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Ryan Williams, the author of The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age, has built an actionable framework for telling better business and personal stories. His storytelling structure is a new approach for crafting and scripting your 3 authentic stories to tell in any room, anytime, to anyone. Los Angeles-based author Ryan Williams teaches his step-by-step guide to telling your authentic brand story. He instructs how to build a core community around your idea, collaborate with key influencers to grow your base, and build a brand that changes the world. For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. His authentic storytelling framework helps brands, leaders, and companies anchor their brand stories, grow their influence, and thrive in the digital age. Get the book here: https://goo.gl/FcJmhY
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Text Comments (39)
Lauren Kenes (4 months ago)
Fantastic talk!
RyanWilliams (3 months ago)
thanks :)
Startup Stars (5 months ago)
If you enjoyed this, then be sure to subscribe to the podcast, too, "The Ryno Lab: Stories From The Influencer Economy with Ryan Williams"
RyanWilliams (5 months ago)
Thanks for the shout-out! You are awesome
Mitchell Eynon (6 months ago)
Thanks Ryan! Great advice in this video and the Influencer Economy Book (Which I read before starting my own podcast.) Keep the goods coming.
RyanWilliams (6 months ago)
Thanks Mitchell. I'm hoping to keeping it coming, thanks for all the #collabs
Baz 32 (6 months ago)
The pictures aren’t authentic, because your all wearing the same jumper
RyanWilliams (5 months ago)
True, we are wearing the same clothes. It's 100% staged. :)
Jean Lima (6 months ago)
Nice, it was supposed to be a mealtime video, became a powerful tool for my business, for real. On the photo, it doesn't look authentic to me at first because I would never have a family photo like that in Brazil, it's a "movie thing" for us to have set up family photos, but after telling the details (no teeth, dog poop, and so on) it becomes authentic.
Mark DiStefano (6 months ago)
Great talk, Ryan! Very helpful with pitch prep and general networking.
Danny Bermant (6 months ago)
Love the story about the guy who boasted about earning six figures helping people earn seven figures. The moment someone mentions six or seven figures, I switch off
RyanWilliams (6 months ago)
I hate the "six figures" guy or gal. People need to stop dropping $$ amounts! Glad that resonated with you Danny. :)
Todd Smith (6 months ago)
The picture was authentic because it wasn’t a picture of how your mom would have staged a picture if she were to have staged to picture in 1992.
RyanWilliams (6 months ago)
True, agreed. My mom staged it, but it turned out different than she had planned it. She set us up for authenticity. :) Thanks Todd.
CrazyChaosClara (6 months ago)
Totally authentic! Planning something doesn’t make it any less authentic. It’s not like you three aren’t brothers for example...
RyanWilliams (6 months ago)
True, I do have 2 brothers. The best storytellers are well rehearsed. :) Thanks @crazychaosclara
Joanne Ward (6 months ago)
Just can't hear this well enough
Sundus Bokhari (6 months ago)
Stopped watching at 19:38. I You can't just ridicule people on stage for not having a hobby.You lack basic human ethics sir.
Sundus Bokhari (5 months ago)
MiLeung - Software or maybe he was too shy to say it ? :) everyone has a hobby, sometime we don't consider it as one.
MiLeung - Software (5 months ago)
I agree with you, but tbh, it is kind of sad that that person had zero hobbies.
RyanWilliams (6 months ago)
Sundus Bokhari yes it’s all about the collab with software. Storytelling and software are similar in that way!
Sundus Bokhari (6 months ago)
I appreciate the idea,believe in it and implement it in my life too. I work as a software engineer ,and a brilliant product is only made when we colab.
RyanWilliams (6 months ago)
Good to hear. What do you think of the collab?
paul martin (6 months ago)
Layoffs: THORN Lighting, Aberdeen Uni, Aberdeen College ... You are correct they were points of "progress" & growth.
RyanWilliams (6 months ago)
Hey, yes Paul. When I was laid-off from Disney, it felt like the end. And then a new beginning. #collab
Katharyn Litzsinger (6 months ago)
Great!
Erin Beck Acain (6 months ago)
Love it! Golden trail of knowledge nuggets. I love talks that show me how much work I’ve got to do!
Valentin Lucet (6 months ago)
I completely agree "inauthentically authentic": it was staged, but still we can see how the picture is not exactly what your mom imagined exactly, hence the "accidental" authenticity.
RyanWilliams (6 months ago)
Yes, it was accidental authenticity in the form of the American tradition of a family holiday card!
Brandon Matthews (6 months ago)
Love it! Well done Ryan. Always dropping knowledge bombs infused with humor!
RyanWilliams (6 months ago)
Thanks for having me Google! That was a great crowd in Venice. :)
RyanWilliams (6 months ago)
Thanks Alex! What resonated with you the most? #collab
Chen Alex (6 months ago)
RyanWilliams thank you for this amazing speech!
RyanWilliams (6 months ago)
Thanks Elijah! Peter is great. Stories are powerful and innate in all humans. And you have to rehearse, rehearse, rehearse! When you freestyle you get in trouble. Yes, turning around your negative into a positive experience, turns into a truly badass story. :) I have more resources here: http://www.influencereconomy.com/ and thanks for sharing your call center stories!
Elijah Zu Bailey (6 months ago)
RyanWilliams - It was great, really entertaining and informative! I've recently listened to an interview with Peter Guber and telling your story was also described as definitely being something that is worth working on and rehearse for maximum impact, and that although reports and data dumps are useful in business, the true memorable connections are really created through these stories instead. Since you asked during the talk: I was twice laid out in the past, two call centers, customer service, but I always was able to turn it around and find something even more suited for me, and my current job is orders of magnitude more enjoyable. It was the perfect motivator to explore new opportunities since routine can often cause one to be lead to inaction. Thanks for all these pointers and intel! 👏
RyanWilliams (6 months ago)
Yes! It was authentically rehearsed. Very much staged, but we were real. :) Keep me posed on how you like the video.

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