At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands like Mondelez, Dr. Pepper, Hyundia, Pepsi, HBO, Dick’s Sporting Goods (have you seen the stories they are telling?), Netflix, and Marriott. Along with agency partners, filmmakers, and media companies, all people redefining the roles of media and marketing. We seized the opportunity to talk to a couple dozen of these brand storytellers, and their agents, and the result was over 13 hours of video content. Brands, agencies, influencers, filmmakers, all sharing their views on the future of branded content and advertising. It’s a whole lot of GREAT stuff that anyone in advertising and media will want to watch.
Today, we are publishing the first of five episodes. The duration of each of these “shows” is about 30 minutes. Not exactly “snackable.” These are shows that are intended for marketing teams, agencies, and media partners to watch together and (hopefully) discuss and apply to their own situation and storytelling strategy.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Cult Film Collective and the Trylon team-up for a can’t miss for film fans Pedro Almodóvar 35mm Double Feature. [TIX] First Ave is insane this week, including the annual Rebel Rebel: Rock for Pussy David Bowie covers benefit for Feline… Continue Reading →
Quick Q+A: George McConnell + SUPERHERO.
As Captain America says in the under-appreciated Age of Ultron, “We have an enhanced in the field.” Not just the field, Cap. Everywhere you look these days Superheroes are flying or speeding or stretching by—in our films, in our art,… Continue Reading →
Whiz Bang Days Celebration.
Bird Town (as we know it) aka Robbinsdale (as you maybe know it) has a proud history of wrasslin’, so we shouldn’t be so surprised to see the high flyin’ brawlers and knuckle sandwich makers and #1 heel Darin Corbin… Continue Reading →
Sat // The Beer & Bacon Classic.
Previous beer fest experiences (and there have been many) indicate the snacklace is reaching an all-time high in sophistication—but you’ll want to leave it at home for this one. Consider it research for your next creation: the Bacon and Beer… Continue Reading →
Bell Museum Grand Opening.
The Bell Museum celebrates nearly 150 years of existence, 50 years of active learning programs, and 24 feet of woolly mammoth at its grand opening this weekend, which welcomes the public to experience its beautifully grandiose new digs in St…. Continue Reading →
Lumières Françaises + Bastile Day.
Did the MSP Film Society know France would be on the cusp of a World Cup win when they planned their week of independent French film? DID THEY? The smarties actually likely scheduled Lumières Françaises to coincide with Sat’s Bastille… Continue Reading →
Weds // TV Girl + Infinity Crush + Cheap Fantasy.
“Here in New York you don’t need excuses to dress like a girl.” The effortless hipster cool of TV Girl’s sound mixes a sunny produced pop, throwback to ’60s French yé-yé, with more relaxed late night beats and samples, making them… Continue Reading →
Thurs // The Summit Ratskeller’s Grand Reopening.