Why is storytelling so important in marketing? At some level or another, we all want to connect, and stories offer a number of ways that you can connect your brand with your current and potential customers.
The stories behind your brands or your products or even your marketing campaigns provide the basis by which people can understand not only your purpose, but the origin of your purpose... in essence, why your brand exists.
This means that your brand story is a crucial part of the development of your brand persona. It can bring your brand to life, communicating an ongoing journey that each of your customers can join.
Your brand story is a means by which we can connect with you. It’s the human element of what otherwise might be considered only an institutional entity.
Because it’s so important, your brand story should tell the journey of how your brand is traveling from where it once was, to the place where it can connect with your customers.
So when you communicate your brand story, create space for your customers to join you on your journey.
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Cult Film Collective and the Trylon team-up for a can’t miss for film fans Pedro Almodóvar 35mm Double Feature. [TIX] First Ave is insane this week, including the annual Rebel Rebel: Rock for Pussy David Bowie covers benefit for Feline… Continue Reading →
Quick Q+A: George McConnell + SUPERHERO.
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Whiz Bang Days Celebration.
Bird Town (as we know it) aka Robbinsdale (as you maybe know it) has a proud history of wrasslin’, so we shouldn’t be so surprised to see the high flyin’ brawlers and knuckle sandwich makers and #1 heel Darin Corbin… Continue Reading →
Sat // The Beer & Bacon Classic.
Previous beer fest experiences (and there have been many) indicate the snacklace is reaching an all-time high in sophistication—but you’ll want to leave it at home for this one. Consider it research for your next creation: the Bacon and Beer… Continue Reading →
Bell Museum Grand Opening.
The Bell Museum celebrates nearly 150 years of existence, 50 years of active learning programs, and 24 feet of woolly mammoth at its grand opening this weekend, which welcomes the public to experience its beautifully grandiose new digs in St…. Continue Reading →
Lumières Françaises + Bastile Day.
Did the MSP Film Society know France would be on the cusp of a World Cup win when they planned their week of independent French film? DID THEY? The smarties actually likely scheduled Lumières Françaises to coincide with Sat’s Bastille… Continue Reading →
Weds // TV Girl + Infinity Crush + Cheap Fantasy.
“Here in New York you don’t need excuses to dress like a girl.” The effortless hipster cool of TV Girl’s sound mixes a sunny produced pop, throwback to ’60s French yé-yé, with more relaxed late night beats and samples, making them… Continue Reading →
Thurs // The Summit Ratskeller’s Grand Reopening.