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What's your brand story? | Jeff Freedman | TEDxBeaconStreet

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Relationships are the lifeblood of brands. Yet, brands often conduct themselves in ways that detract people as opposed to attract them. After more than 25 years of helping brands build relationships with people - and studying brands that have been most successful in doing so - ad agency CEO, Jeff Freedman, reveals how brands can craft and share a story that audiences want to be a part of. Jeff Freedman is the founder and CEO of Small Army, one of Boston’s top 20 ad agencies (Boston Business Journal) and recently named one of Boston’s top 10 small businesses by the Greater Boston Chamber of Commerce. Jeff is also the founder and CEO of Small Army for a Cause, the non-profit organization behind the national Be Bold, Be Bald! cancer fundraiser, which he founded after losing his business partner to cancer in 2009. Jeff is a regular speaker, panelist and blogger about brand storytelling, business leadership and corporate social responsibility. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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