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A Designer's Innovative Approach to Branding, Storytelling and Experience Design

154 ratings | 14107 views
Learn more at: http://extension.berkeley.edu/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=17023 Jim Bull, Co-founder and chief creative officer of Moving Brands, discusses his own professional path. He was instrumental in developing an innovative approach to branding, storytelling and experience design. His deep understanding of how to create successful brands has enabled Moving Brands to help define internationally known brands such as Apple, Google, Nokia, Microsoft and Stella McCartney. In this dynamic lecture, he speaks about his 16 years of running a creative, global business—when to take risks, how to win work and why you need to pick a leader.
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Text Comments (2)
Priscilla Knight (5 months ago)
The Hillary campaign from concept to finish was awesome! I really love the quote at the end of the Hillary brand video "sometimes an icon doesn't need an icon". Nice!
Oussama Rh (10 months ago)
Wooow, I want to work for you (T_T)

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