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Design is [Narrative] – Behind Every Good Design is a Story

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Designing thoughtful experiences requires more than just technology. Narrative is key to defining experiences that enable and empower our users. Speaker Alex Cook, explores how narrative can help designers better define and communicate design problems and solutions. Design Is […] is a monthly speaker series on the future of design and creativity. Each public talk is centered on a theme, and the series highlights a broad range of perspectives on everything from human-centered design to VR and ethics. Learn more at: http://bit.ly/2OrXJM2 5:44 We live in a magical time for technology 11:19 The narrative arc 15:15 The hero’s journey 17:54 Understanding user’s desires helps us solve their problems 23:05 Create the right tone for the design narrative 27:18 Show the right things to communicate ideas 31:29 Make the story immersive 37:40 immersive design in the future 39:47 Q&A Design Is Storytelling: Ellen Lupton → http://bit.ly/2pgwOb0 Making Movies by Sidney Lumet → http://bit.ly/2xqDWp8 Pixar Storytelling Course → http://bit.ly/2QDejdq Hamlet on the Holodeck: Janet Murray → http://bit.ly/2OtTwHF 22 Storytelling Rules from Emma Coats (Googler, ex-Pixar) → http://bit.ly/2PJC9Tp Stay up-to-date with future Design Is [...] videos and more by subscribing to Google Design's YouTube channel: http://bit.ly/2PJacuW
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Text Comments (9)
Khanh Nghiem (24 days ago)
Design is Storytelling by Ellen Lupton is a great book on this topic
DontPanic (6 months ago)
Totally agree. We are telling stories with UX, Design, UI, Content... Everything is part of the diegesis.
Jonette Jones (7 months ago)
He had me at #freedrinks😍
Huynh Ngoc Thuong (7 months ago)
What are the typefaces he used in his slides? They look beautiful together.
Devin Rajaram (2 months ago)
The serif typeface used is Baskerville
Maximilian Gräf (7 months ago)
What a great and inspiring talk! I would love to work on such intereseting and meaningful projects and make some magic come true! :) Well done Alex
kushagra agrawal (7 months ago)
Would this come to any of the podcasts?
XXXXYYYXXXX (7 months ago)
Please explain the story behind why messages, contacts, and the dialer app are a new age palewave design. While my settings app has super saturated colors. Coherence has never been Google's strong-suit Also what's with the arbitrary move away from Google's roboto font in random Google apps?
Brin's Boot (7 months ago)
Well said. Consistency is one of their biggest weak points but I suppose that's bound to happen in a company with so many things going on.

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