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Emerging Markets and their Effect on Canadian Exports

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J.P. Gervais explains how gross domestic product (GDP) and emerging markets play a major role in defining Canada’s export market. • Gross domestic product (GDP) is a good way to measure the purchasing power of other countries and can help anticipate future spending on Canadian exports • As the GDP of other countries grow, so does the success of Canada’s food exports • Emerging markets are expected to have the greatest impact on Canadian exports in future years • The Canadian competitive position is more reliant on innovation and productivity than the value of the Canadian dollar
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